Three Mistakes Network Marketers Make and How Attraction Marketing Can Help

In this commentary I am going to share with you the common mistakes made by network marketers who want to advertise their businesses online. Network marketing or MLM has nothing to do with your products, comp plan, opportunity or the company. Instead, it’s about you being the kind of leader your prospects can benefit from, and giving them a method that they can use, become skilled at, put into practice and get results, which their teams can in turn duplicate.

Here are a few important mistakes that just about every network marketer out there makes, along with some suggestions on how you can use the power of attraction marketing to turbo charge your promotion efforts.

Network Marketing Mistake #1: Advertising the plan, and not the products

The temptation too often is to talk to our prospects or recruits about “the money” which can be made. Consequently, you may sign some new people who are only seeking the money … while this may work; you are missing one of the largest, finest and most effective sales tools … YOUR PERSONAL TESTIMONIAL. Ultimately it is the company’s quality products people will align themselves to.

Network Marketing Mistake #2: Using the social media to sell your system

Social networking websites like Facebook and Twitter are all the rage in the Internet network marketing world nowadays since you can use them to develop and enlarge your business. However, you shouldn’t post only when you want to sell something: talk about your business activities for the day, or about your personal life. Posting a home business opportunity each time one comes up will turn prospects away since they will be under the impression all you are concerned about is selling them something.

Network Marketing Mistake #3: Buying MLM leads and cold calling

Cold calling network marketing  leads can be very painful and time consuming, and it just does not work. Plus, you have to put up with heaps of abuse and rejection. If you decide to keep buying leads the only one that’s going to become more successful is the company you’re purchasing them from, while your bank account runs dry.

If you want to turn around your network marketing business, you need to stop making these three mistakes and get started with attraction marketing, the use of methods specially designed to educate your clients on what you are doing and the ways in which your product or service will benefit them long before they purchase it. The majority of successful network marketers use this model to develop their downlines and generate business, and they help their associates to do the same.

The trouble with traditional selling is the more you push people to buy, the more they resist it. Attraction marketers don’t concentrate on making a sale. They concentrate on creating a customer for life.

How do they do this?

Attraction marketers work to create a pleasurable shopping experience. You can do this offline with a well lit, well-stocked store, or online with an amazing website that remembers customer preferences and generally wows them.

Network marketing is an extremely complex industry with hundreds of thousands of people all seeking to build their downlines and businesses. Marketers that are able to think outside the box, brand themselves and form meaningful relationships with their downlines and teams are the ones who do well.

Use attraction marketing to position yourself as a leader, someone who can give great value and assist others, creating a brand so people locate you easily online, and building a rapport with you customers, so you get a win-win situation where they join your MLM company and YOU help them to succeed. People will congregate around you asking for your help, rather than you having to go and plead with your friends and family to join in on your opportunity.

The first step in the attraction marketing process is creating content and putting it on the Internet for others to find, whether it’s in the form of articles, a blog or a video. Once you do this regularly, your content will start to appear in Google searches, and your prospects will look to you as an authority on whatever subject you’re promoting. They will tweet it to their friends, share it on Facebook and bookmark it, using the power of Web 2.0 to cascade your message even further.

How can I learn attraction marketing?

You can learn all about this powerful marketing tool by participating in webinars, watching videos, reading articles and speaking with experienced marketers. Put whatever you learn into action, and in a few short months, you’ll know much more than the average network marketer who’s still cold calling leads and begging family and friends to attend meetings and presentations.

Attraction marketing is truly the future of this industry, and more people will be willing to join your downline once they realize how easy it is to establish their business, promote it and make a decent income. You will also get a ton of product sales as you develop your brand online. Attraction marketing helps you leverage your time, so that you can focus on what’s really important to you in life.

Glenn Louis Parker
Life Coaching & Business Mentorship

Dream, Prioritize, Execute, Achieve, Repeat!